Case Study 01: House of Fig
Bailey Lightner Bailey Lightner

Case Study 01: House of Fig

A full studio identity defined by organic forms and restrained elegance. Deliverables included a complete logo suite, brand guidelines, website, business cards, and stickers. We also directed the creative vision for the photoshoot, shaping art direction and styling to reflect a mystical yet modern atmosphere—grounded, editorial, and timeless.

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Case Study 02: Moon Lagoon Hair Products
Bailey Lightner Bailey Lightner

Case Study 02: Moon Lagoon Hair Products

A four-step haircare system envisioned as an aquatic ritual. Deliverables included full brand identity, packaging design across shampoo, conditioner, mask, and serum, along with campaign collateral. We directed the photoshoot, designing moodboards, styling, and set concepts that captured an underwater, feminine energy with a sleek, mysterious finish.

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Case Study 03: Star Girl Cosmetics
Bailey Lightner Bailey Lightner

Case Study 03: Star Girl Cosmetics

A cosmetics line positioned between playful and galactic. Deliverables included branding, logo system, and packaging for key products. We led photoshoot creative direction, curating illustrative elements, color palettes, and styling choices that brought the “astral girl” narrative into a bold, modern beauty context.

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Case Study 04: Granada Wines
Bailey Lightner Bailey Lightner

Case Study 04: Granada Wines

A boutique pomegranate wine launch rooted in earthy abundance. Deliverables included branding, custom illustration, and wine label design. We also directed the photoshoot, designing scenes that celebrated the fruit’s lush interiors—rich tones, organic textures, and a whimsical but refined visual story.

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Case Study 05: Olivae Olive Oil
Bailey Lightner Bailey Lightner

Case Study 05: Olivae Olive Oil

A luxury olive oil brand crafted with editorial minimalism. Deliverables included a full branding suite, labels for the original olive oil and two infused blends, and supporting collateral. We directed the photoshoot with a sleek, Mediterranean-inspired lens—styling olive branches, glass, and metal as luxury objects that elevated the product beyond the pantry.

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Case Study 06: Silver Saguaro Jewelry
Bailey Lightner Bailey Lightner

Case Study 06: Silver Saguaro Jewelry

A sterling silver western jewelry company blending desert grit with feminine polish. Deliverables included brand identity, packaging suite (tags, tissue paper, shipping boxes, and polymailers), and supporting print collateral. We led the creative direction for the photoshoot, staging jewelry against desert-inspired textures and styling models with cowgirl edge.

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Case Study 07: NCTAR Coffee Roasters
Bailey Lightner Bailey Lightner

Case Study 07: NCTAR Coffee Roasters

A roaster’s identity where each roast takes the form of a bird. Deliverables included brand identity, logo system, packaging design for coffee bean bags, iced coffee cups, and multiple variations across roast profiles. Our creative direction for the photoshoot paired illustrative branding with styled scenes of coffee in ritual use—designed to feel vibrant, approachable, and layered with character.

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Case Study 08: Silk Bowl Ramen
Bailey Lightner Bailey Lightner

Case Study 08: Silk Bowl Ramen

An authentic ramen restaurant reimagined with a refined visual identity. Deliverables included brand identity, menu design, packaging applications (napkins, take-out), and storefront signage. We directed the photoshoot, curating props, styling bowls, and designing set compositions that emphasized tradition, craftsmanship, and modern polish.

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