Welcome to Design Oracles

Dear reader,

Welcome to this little corner of House of Fig. I created this blog as both a study and a love letter — a place to document the world of branding through the lens of design, history, and personal experience.

Here, you’ll find deep dives into the brands shaping our culture today, alongside reflections on the design fads that came before them. From packaging shifts in beauty and haircare, to the evolution of food and beverage branding, to the service-based businesses that define modern entrepreneurship — I want to unpack the visuals, stories, and strategies that make these identities resonate (or miss the mark).

I’ll also be sharing an inside look at my own projects: the inspirations, the challenges, and the small details that carry the biggest meaning. Think of each post as a letter — not just a trend report or case study, but a more personal exploration of why design matters and how it reflects the times we live in.

Whether you are a fellow creative, a brand owner, or simply someone who gets joy from the artistry of a beautifully designed package, my hope is that this blog becomes a space where you learn, feel inspired, and see design through new eyes.

Thank you for being here. Let’s begin the study.

With devotion,
Bailey